Rainbow Emotion of Color Watches
Extravaganza Crystal Classic (Ref. EX44-SS-cl)
by C. Bradley Jacobs
Originally published in iW magazine
March 2009
A new series of stylish watches for women, the 
Rainbow Emotion of Color line, was introduced in 2008 by the European Watch Group, the banner organization for Swiss & German brands including Magellan, SARO-Gem, Bombardier, Riedenschild, LACO.
The Rainbow watches, as the name suggests, utilize color prominently on
the dial but in ways no other brand employs. As envisioned by German
artist Paul Heimbach, colored discs stacked above the dial rotate
mechanically and act as the hour and minute (and sometimes seconds)
indicators much as the “mystery watches” of fifty years ago mounted
gemstones on clear discs to give the impression of a floating
indicator. Rainbow’s modern interpretation of this method results in
constantly changing hues and moods as the colors—from white and yellow
to deep violet and blue—overlap and engage one another. The variety of
color is astounding and, as Rainbow indicates on their web site is
indeed “an innovative and absolutely new style…of visualizing time.”
Pictured prominently here is the case style referred to as
Extravaganza Crystal, coupled with the dial known as Classic. This
arrangement features one of the more eye-catching cases with the
brand’s original, and one might say most basic, dial variant. The
Extravaganza Crystal’s multitude of brilliant Swarovski stones is
tastefully set into a steel case with timeless lines. The downturned
lugs, 
slightly
offset by the triple row of crystals set into the case band, are
reminiscent of classic case shapes used in the mid-1900s by many of the
finest watch brands and case makers. The watch shown houses a nicely
decorated self-winding sweep-seconds caliber from Sea-Gull; models in
this line are also available with Citizen-Miyota cal. 8215 or with
various Swiss calibers. Officially listed as TY 2806S, this example’s
movement is easily and smoothly hand wound and runs with reliable
accuracy. 
Though
the 37.5 mm Extravaganza case with solid screw-back and onion crown
will appeal to most watch aficionados, a wide array of combinations is
available from Rainbow which include some highly sculpted case shapes Emotion of Colorsuch
as Aurora and Passionata and even wilder dial patterns such as Vertigo,
Tripod and Lightsaw. All of these variations can be seen at
www.rainbow-watch.com.
Commenting upon the launch of the Rainbow line at the 2008 JCK
Exhibition in Las Vegas, the CEO of Rainbow Watch GmbH, Joachim Baer,
disclosed that Rainbow’s “designs and also the technology are patented.
We already set up our production in Germany near Saxonia.” Preparations
are underway for a jewelry collection to be 
released
in 2009 and Rainbow’s “high end mechanical wrist watch collection can
also be manufactured in solid gold cases [with] Swiss made movements.”
Newcomers to the market for fashion watches generally bring lots of modern flash but little that hearkens to the illustrious history of wristwatches. Many of the models do all of this, first with quality components such as stainless steel, hard crystal, gem stones (diamonds are also available via special order), and supple leather straps, and secondly by drawing upon tradition via their case shapes, the “mystery dial” theme, and the use of mechanical movements. Rainbow has clearly taken quality very seriously, as is the case with the other European Watch Group brands, and they have decided to let their innovative dial designs speak for themselves. Whereas most dedicated “fashion” watches emblazon their dials with large logos or brand names, the words Emotion of Color are visible in very small print at the bottom of the Classic dial, and the Rainbow name, superfluous indeed from the front of the watch, is prominently displayed only on the case back.
The Extravaganza Crystal Classic model retails for 999 Euro. A small offering of Rainbow watches was initially sold out in North America on Tim Temple’s JTV show but the brand is currently seeking retail outlets in the USA and intends to offer special models through the resulting network of stores. Distribution and sales information is available for the USA and Canada via the European Watch Group’s North American offices in Massachusetts. Sales inquiries should be directed to sales@europeanwatchgroup.com.
C. Bradley Jacobs is a free-lance writer of watch-related articles and reviews and is a moderator of content at EquationofTime.com. He may be contacted via his website: WatchCarefully.com.